The AI Browser Revolution Missing Critical Human Control?

23 Oct 2025

The unveiling of Chat GPT Atlas 36 hours ago was a landmark moment, showcasing the incredible potential of Artificial...

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ID Side AdTech? Moving Beyond Intentional Advertising to user-requested Ads

17 Oct 2025

While to the AdTech industry shifts toward "Intentional AdTech," ID Side Tech is already delivering the next logical ...

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ID side eprivacy Reality check "1:1" with EU Commission

7 Oct 2025

Last week, ID side CEO and CTO had the privilege of presenting our European-invented and patented technology to the E...

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EU Commission Reality Check on eprivacy & ID side state of the art Tech

24 Sep 2025

On September 15, ID side had the opportunity to participate in the European Commission’s expert discussion on reformi...

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Q&A 4 - How will our patent / tool empower people online and help make our AI-environment human?

12 Sep 2025

ID side idea, and what we stand for (putting humans back in control of their digital environment), germinated in our ...

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US 12,413,397

9 Sep 2025

A secret "Mission Impossible" code? Not really. Just ID side US Patent official number. Our team has been putting ...

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Q&A 3 - Is ID side state-of-the-art Tech useful in the frame of minors' safety and age verification?

1 Sep 2025

Let's address this question using a real-life example. In France, Deputy Stéphane Vojetta (Deputy of the French...

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ID side Patent - China National IP Administration's Approach mirroring EU & US ones

27 Aug 2025

ID side groundbreaking privacy-preserving age verification and individually controlled preferences' sharing technolog...

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Q&A 2 - What is Human-Centric Digital Personalization? What's ID side's motto?

18 Aug 2025

In June 2025, ID Side announced the granting of its patents in the United States (US2023061255A1) and the European Un...

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ID Side Patent: The Signal Layer That Could Reshape Digital Compliance Ignites Industry Attention

24 Jul 2025

Few weeks ago, ID Side announced it has received formal grant of its core US and EU patents (US2023061255A1 / EP41009...

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France and India’s AI Partnership: A Boost for Accountable & User-centric Tech Ecosystem?

7 Jul 2025

In February 2024, French President Emmanuel Macron announced a groundbreaking partnership between France and India in...

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Q&A 1 - Why are US and EU patents notified to ID side groundbreaking for AdTech?

1 Jul 2025

This summer, ID side achieved a major milestone: After the USPTO in May, the European Patent Office (EPO) confirmed t...

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ID side notified by the EPO its Patent validation in Full in the EU

30 Jun 2025

On June 12, the European Patent Office (EPO) officially notified ID side of its intention to deliver Patent No. EP208...

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ID side Takes Part in Criteo’s AdTech Conference on the Future of Digital Advertising

25 Jun 2025

On June 25, industry leaders, policymakers, and digital advertising experts gathered in Paris for a high-level confer...

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ID-Side Advocates for User-Centric Encryption in ICO Consultation

24 Jun 2025

As the UK Information Commissioner’s Office (ICO) consultation on encryption closes today, ID-side has submitted a co...

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GenZ does not shop the way their mothers do

23 Jun 2025

GenZ does not shop the way their mothers do (one physical shop after the other, nor website per website). ID side...

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ID side Principal speaking about the EU AI Act at Seattle's 2025 Innovation and Technology Law Conference

13 Jun 2025

ID side Principal, Marie-Charlotte Bouquet, was thrilled to be speaking about the EU AI Act at Seattle's 2025 Innovat...

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Groundbreaking US Patent Granted for our PersonalData Choices Management Platform

1 Jun 2025

Our team is thrilled to announce that on May 20, 2025, our pioneering personal data management platform was granted a...

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Brussels' Court mandates AdTech to provide user-controlled Privacy tools

15 May 2025

Yesterday, Brussels' Court of Appeal adopted Arrest-Marktenhof decision. Far from being another data protection rulin...

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ID side ongoing development of a tool for AI agents to automatically "LISTEN"

6 May 2025

The next step for AI and agentic AI is not to explain why it is transparent or justify itself. It is to LISTEN. Le...

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Human-centric innovation in an AI world - DIFC Reg 10 moves things forward

1 May 2025

A heartfelt thank you to Lori Baker and the DIFC Innovation Hub for inviting ID side to take part in the discussio...

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ID Side Launches Beta Version of "Swipe and Buy" on Android Play Store!

31 Mar 2025

ID Side is excited to announce the rollout of the beta version of Swipe and Buy, our personal and private marketplace...

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An EU AI Act loophole? No legal obligation to give individual control over AI systems

26 Mar 2025

At ID side, we champion the belief that true transparency is achieved when individuals can actively manage how their ...

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ID side & Digital Ethics Academical Approach

17 Mar 2025

Whether it is in Oxford (Centre for Digital Ethics), Yale (Digital Ethics Center (DEC), Yale University) or Georgetow...

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ID side participates to CIPL Summit 2025 in Washington DC

5 Mar 2025

Last week’s Centre for Information Policy Leadership (CIPL) summit was such an insightful moment in many different wa...

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ID side joins FEDMA FAStBridge trusted innovation Program

1 Mar 2025

After years of independent and self-funded Research on data protection online & GDPR consent glitches and after f...

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ID side presents its solution to INRIA teams (IPoP)

21 Feb 2025

At the time when lawmakers, regulators, academics, and civil society concur in observing the practical limits of 'con...

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ID side initiates contact with IAB

20 Feb 2025

In February 2025, ID side officially reached out to the Digital Advertising Alliance (DAA) and its six participating ...

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ID side Principal, drafts for the IAPP a Tech & Regulation state-of-the-art article on valid consent online and automated signals

4 Feb 2025

At the same time as contributing to the California Privacy Protection Agency (CCPA) public consultation, ID side Prin...

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ID side liaises with the Digital Advertising Alliance on digital automated signals & Webchoices 2.0

3 Feb 2025

In the frame of the Webchoices 2.0 project launched by the Digital Advertising Alliance (DAA), ID side formally engag...

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ID Side Contributes Expertise to EDPB Consultation on Advanced Pseudonymisation Techniques

31 Jan 2025

ID Side has submitted a detailed contribution to the European Data Protection Board (EDPB) consultation on pseudonymi...

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ID side meets with CNIL LINC team

30 Jan 2025

Since 2019, ID side team innovates, particularly creating a 'Personal Data Choices Management Platform' (PDCMP) that ...

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ID side engages exchanges with UTIQ on user-centric Consent and automated signals

28 Jan 2025

UTIQ " is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Cons...

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ID side contributes to CPPA consultation on Consent and automated signals

20 Jan 2025

Today, ID side contributed to the California Privacy Protection Agency (CCPA) public consultation. ID side team recog...

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California law making individual automated Privacy Choices tool mandatory for the first time - The DAA Consumer Choice Tool for Web US

14 Dec 2024

The California Consumer Privacy Act (CCPA) adopted in 2018 and strengthened by subsequent amendments under the Califo...

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Quantum-compliance Privacy tools for Quantum-computing

12 Dec 2024

Last week, Google announced its shift to Willow Quantum AI Computing, and so doing enhanced the question around compl...

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ID side was created to empower us all! How can you help us?

1 Dec 2024

For years, we’ve been self-funding data protection engineering research, which outcomes are subject to patent applica...

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US Academics get it right: 'Notice & Consent Cannot Stand Alone'

19 Nov 2024

Can we really consent online today? In a contribution released by Pr. Lorrie Cranor (Carnegie Mellon University) on 1...

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Open AI Academic & Research Chatham House Roundtable

19 Nov 2024

Right before IAPP Brussels' conference start in EU, Marie-Charlotte has been contributing to a closed-door discussion...

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ID side, one of many contributors to EDPB 'Consent or Pay' model seminar but one of the happy few going 'beyond a black or white approach'

18 Nov 2024

On November 18, the European Data Protection Board (EDPB) organised a remote stakeholder event in order to collect st...

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ID side is on Chrome now!

9 Oct 2024

Since 2023, ID side app on iOS puts individuals in capacity to fill cookie banners automatically with non-binary choi...

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Reinventing ourselves: from R&D to a user-centric and business-friendly preferences platform

18 Sep 2024

After 4 years of existence and significant exchanges with EU institutions governments, regulators and NGOS, our team ...

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The EU AI Act entered into force: which impact on individual control?

1 Aug 2024

The EU AI Act requires compliance with additional obligations regarding transparency, data governance, and human over...

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Presenting the Light Web business model and ID side project to the ICO

23 Jul 2024

ID side promotes the Light Web. On the 23rd of July 2024, we had the chance to exchange with the UK Information Commi...

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How do we help you? Why should you load ID side on your device?

13 Jul 2024

Our tools allow switching from today's out-of-control 24/7 tracking to a user-centric monitoring online. The 2 ser...

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How do we help you? Why should you load ID side on your device?

30 Jun 2024

Today, we hardly have any control over our personal information online. ID side helps individuals control: da...

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ID side pays tribute to Consent-o-matic and moves forward

23 Jun 2024

In June 2024, ID side decided to restructure its Tech team. After an internal audit of our cookie banners' auto-filli...

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DAA Announcement of WebChoices 2.0

12 Jun 2024

On June 12, 2024, the Digital Advertising Alliance (DAA) announced WebChoices 2.0, a major update to Industry's AdCho...

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ID side contribution to EDPB Consent or Pay opinion

27 Apr 2024

In April 2024, to address a request by the Dutch, Norwegian & Hamburg Data Protection Authorities and based on Ar...

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ID side is a GenZ project. So we are on TikTok!

16 Apr 2024

Since its creation, the ID side team was sharing with government, Privacy & Security experts, NGOs, EU institutio...

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ID side contribution to EU Commission

4 Apr 2024

Cookie Pledge Initiative From April to December 2023, the EU Commission ran targeted and closed-doors consultation...

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Belgian DPA on smart cities: our Founder to tie the existence of smart compliance tools to real digital Privacy rights

1 Mar 2024

Few months ago, ID side Founder and Principal had the privilege to contribute to the Autorité de protection des donné...

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EDPB consultation on e-privacy article 5(3) - Dec 2023

31 Dec 2023

On 18 November 2023, the European Data Protection Board (EDPB) opened-up a consultation on Guidelines 2/2023 on the T...

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In the frame of UK Bill drafting, ID side presents its innovative Tech to DSIT

5 Sep 2023

On September 5, ID side presented the Light Web, ID side patent application, and its cookie banner auto-filling Proof...

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What is the Light Web?

9 Jun 2023

Put simply, what we do is enabling each of us to enjoy a Web in which there is an alternative to 24/7 commercial trac...

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ID side patent application is published in the United States

2 Mar 2023

On the 2nd of March 2023, ID side was confirmed about its patent application publication in the US. As previously ...

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ID side patent application is published in EU

15 Dec 2022

On 14 December 2022, ID side was confirmed about its patent application publication in the EU. As previously share...

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ID side app on iOS: from overall privacy monitoring online to cookie banners' specifics

16 Nov 2022

In 2020, ID side team started developing a fully detailed set of free privacy services including cookie visualisation...

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ID side patent application is published in China

4 Oct 2022

On the 4th of October 2022, ID side was confirmed about its patent application publication in China. As previously...

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ID side cookie viz screening most used websites

16 Sep 2022

ID side's objective is to empower people online. Part of it entails everyone being fully informed about personal data...

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On 4 January 2022, ID side presented its latest R&D outcomes to EU Commission

5 Jan 2022

On January 4th 2022, ID side team was happy to present its project to EU Commission DG Connect representatives. Fo...

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ID side International Patent application: What's our invention?

23 Nov 2020

Early 2020, ID Side filed a WIPO-PCT patent application on the technology that covers the creation of the "Personal D...

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What is the problem ID side strives to address?

17 Nov 2020

We started from the observation that, actually today, no one validly consents for 4 main reasons: The imbalance ...

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"ID side for good": our initiative gets supported by M. Vestager

31 May 2020

In Q2 2020, after reaching out to the Commissioner in charge of the Digital Transformation, M. Vestager, ID side team...

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ID side is incubated at Ionis

17 Mar 2020

ID side has been carrying out R&D tasks for a bit more than 1 year now. It's been meeting with EU Commission, reg...

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ID side team in R&D and Design mode!

15 Jan 2020

ID side is a bunch of friends, passionate about Tech, Privacy, and Digital Fundamental Rights. Our team is fully awar...

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Who’s ID side team?

23 Oct 2019

Since February 2019, the ID side team of associates started focusing on a tool for individuals to validly consent and...

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What is ID side's end goal?

3 Oct 2019

Our end goal is for ID side to foster ethically & environmentally sustainable business models online and facilita...

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ID side meets with French Digital Secretary Representatives

19 Sep 2019

On 18 September 2019, ID side team presented its prototyping project to the French Digital Secretariat. Among other t...

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ID side exchanges with CNIL LINC

5 Jun 2019

On 4 June 2019, ID side met with CNIL LINC about its user-centric "Data Protection Choices Management Platform" (DPCM...

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To design our Proof of concept, we take stock of BEUC comments

4 Jun 2019

ID side is about making privacy setting/monitoring possible, based on a tool or mechanism that is user-centric and cr...

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ID side contribution to ongoing EU Commission reflection about Standards and Governance for privacy and portability

25 Feb 2019

Along with two innovative French start-ups giving an oversight of their developing activities to DG Justice, ID side ...

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ID side is all about R&D

19 Feb 2019

In this first year, ID side focused on a single problem: make rec. 32 GDPR consent definition (“a clear affirmative a...

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CCPA legally advances individual control automated signals

2 Feb 2019

On 28 June 2018, the California Consumer Privacy Act (CCPA) was adopted. It includes provisions on individual control...

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