While to the AdTech industry shifts toward "Intentional AdTech," ID Side Tech is already delivering the next logical step: a protocol-level infrastructure that automatically translates user intent.

Our system, designed since 2020, moves beyond modeling intent to proactively and dynamically authorize ad requests based on a user's predefined preferences, ensuring all data processing is privacy-compliant by default. This technical layer makes intelligent, compliant ad delivery a deterministic outcome by automatically upholding the user's "reasonable expectations," as highlighted in recent regulatory discussions, finally aligning advertising technology with both ethical design and legal requirements.

Read more (in FR) about intentional advertising here.