FAQ 1 - Why are US and EU patents notified to ID side groundbreaking for AdTech?
1 Jul 2025
This summer, ID side achieved a major milestone: After the USPTO in May, the European Patent Office (EPO) confirmed the full validity of our patent.
Why isn’t just a legal win?
Because the content of our patent triggers a technological breakthrough challenging the status quo of digital advertising: ad service providers are now technically enabled to explore a brand new privacy-first and #individual-centric market!
Why This Changes Everything in practice?
✔ Innovative & Unexplored
Both USPTO and EPO decision reinforce that our approach to accountable personalization isn’t just novel. It’s a convenient, legally and technically robust way for people to set AI, ads, data protection, safety and commercial preferences while, at the same time, de-identifying such choices in practce (no fingerprinting & no reverse tracking). Meaning we go one step beyond tokenisation and ensure what woudl qualify, depending on jurisdictions, as anonymisation or strong pseudonymisation (EU).
✔ A complementary & Accountable AdTech Business Model to leverage
Beyond Tracking, ID side pioneers an alternative to 24/7 surveillance-based targeting, putting control back where it belongs: in users’ hands. Our Tech becomes a foundation for an unexplored and additional sustainable, privacy-compliant advertising model, complementary to the existing one, while unleashing supplementary commercial opportunities.
Why isn’t just a legal win?
Because the content of our patent triggers a technological breakthrough challenging the status quo of digital advertising: ad service providers are now technically enabled to explore a brand new privacy-first and #individual-centric market!
Why This Changes Everything in practice?
✔ Innovative & Unexplored
Both USPTO and EPO decision reinforce that our approach to accountable personalization isn’t just novel. It’s a convenient, legally and technically robust way for people to set AI, ads, data protection, safety and commercial preferences while, at the same time, de-identifying such choices in practce (no fingerprinting & no reverse tracking). Meaning we go one step beyond tokenisation and ensure what woudl qualify, depending on jurisdictions, as anonymisation or strong pseudonymisation (EU).
✔ A complementary & Accountable AdTech Business Model to leverage
Beyond Tracking, ID side pioneers an alternative to 24/7 surveillance-based targeting, putting control back where it belongs: in users’ hands. Our Tech becomes a foundation for an unexplored and additional sustainable, privacy-compliant advertising model, complementary to the existing one, while unleashing supplementary commercial opportunities.