Our end goal is for ID side to foster ethically & environmentally sustainable business models online and facilitate qualitative exchanges between individuals and the Companies they are interested by.

In a nutshell: to create a user-centric digital environment, in which individuals are enabled to choose how their data will be used and which companies they are willing to have a lasting & trusted commercial relation with.

Objective 1 for ID side teams is to help anyone online effectively set their choices (i.e. regarding Privacy, Safety, commercial preferences or Artificial Intelligence), share those automatically and exercise their privacy rights seamlessly.

Let's take an example: Cookie banners. You never read it? By setting your preferences on ID side & installing our extension (on iOS or Chrome), you save time and make sure that every website will be able to know about it and comply with it. This way, you will not have to fill most Cookie banners anymore.

Let's take another example: inboxes’ spamming. Using ID side app, everyone can flag specific brands, products or services they like, and share about desired discounts and price ranges to somehow “self-target” and help companies "getting rid of 24/7 tracking" and only share offers or notifications that are relevant to me -because I decide.

With such ethically and environmentally sustainable model, that we call the "Light Web", the charge resulting from cookie banners, privacy setting and spams' monitoring will be kept to a minimum and make privacy handling online humanly feasible online.