Today, ID side contributed to the California Privacy Protection Agency (CCPA) public consultation. ID side team recognizes the significance of advancing privacy rights globally. To our view, this consultation is a vital step toward ensuring robust consumer privacy protections worldwide while fostering transparency and trust between consumers and businesses. We appreciated the opportunity to provide feedback, specifically about 'Opt-out preference signals' and consumer consent & rights online.

Our contribution mainly focused on 3 topics, specifically tied to our 'niche' expertise:

1. Consumer consent: '§ 7004. Requirements for Methods for Submitting CCPA Requests and Obtaining Consumer Consent', and specifically (a) (2) (C), (a) (3) (C) & (D), (a) (4) (A) & (a) (4) (C), (5) and 5(C).
2. Sharing of preferences signal online: '7025. Opt-out Preference Signals', and specifically (a)(2), (c) (2), (7) (C), (7) (E).
3. Automatic submission of individual requests: '§ 7026. Requests to Opt-out of Sale/Sharing', specifically (a) (2), (a) (4), (b), (c), (j), '§ 7027. Requests to Limit Use and Disclosure of Sensitive Personal Information', specifically (a), (b) (1), (b) (2), (b) (3) and (c) (5) and '§ 7028. Requests to Opt-in After opting-out of the Sale or Sharing of Personal Information or Limiting the Use and Disclosure of Sensitive Personal Information' (b).

In this submission, ID side teams provided feedback on the implementation of opt-out rights and the automatic sharing of reasonable expectations, choices, or preferences in a state-of-the-art and seamless way for individuals.

We hope this contribution will provide practical insights and align with the shared goal of ensuring strong privacy protections for consumers while enabling businesses to operate effectively within California's innovative economy.