GenZ does not shop the way their mothers do
23 Jun 2025
GenZ does not shop the way their mothers do (one physical shop after the other, nor website per website).
ID side partly GenZ team reinvented itself, and its products accordingly. Our Goal? Empowering most people to take control of their digital environment. How? Reinventing the digital shopping experience so that it becomes human-centric: this is Swipe and Buy (on Play Console and now on the Appstore). They also have algorithmic control.
Swipe and Buy is a "Tinder for clothes": users set their brands, discounts, platforms, and price ranges to swipe between relevant offers according them, in one #tracking-free place (e.g. swipeandbuy Android or iOS apps or website).
They search the right offers and, only if interested, get to the sellers' website: it entails less tracking online, less data collection, more sustainability and most of all more individual control on our digital experience.
Rolling out an independent, self-funded project on such a complex ecosystem is challenging both technically and financially. But, at the end of day, we got there and our team proposes a win-win business model in which both businesses and people find their way out of the "digital marketing" peta-data loophole (e.g. respectively with unexplored user-controlled leads and with user-centric features).
Your support and feedback start making the point tracking-free apps online are the new way forward for a safe and rewarding shopping experience. So now, let's unleash the power of humanly controlled digital shopping online!
ID side partly GenZ team reinvented itself, and its products accordingly. Our Goal? Empowering most people to take control of their digital environment. How? Reinventing the digital shopping experience so that it becomes human-centric: this is Swipe and Buy (on Play Console and now on the Appstore). They also have algorithmic control.
Swipe and Buy is a "Tinder for clothes": users set their brands, discounts, platforms, and price ranges to swipe between relevant offers according them, in one #tracking-free place (e.g. swipeandbuy Android or iOS apps or website).
They search the right offers and, only if interested, get to the sellers' website: it entails less tracking online, less data collection, more sustainability and most of all more individual control on our digital experience.
Rolling out an independent, self-funded project on such a complex ecosystem is challenging both technically and financially. But, at the end of day, we got there and our team proposes a win-win business model in which both businesses and people find their way out of the "digital marketing" peta-data loophole (e.g. respectively with unexplored user-controlled leads and with user-centric features).
Your support and feedback start making the point tracking-free apps online are the new way forward for a safe and rewarding shopping experience. So now, let's unleash the power of humanly controlled digital shopping online!