Q&A 5: Let's start 2026, explaining simply ID Side Patent!
1 Jan 2026
What is it? A Privacy and Business-friendly System for people to control the Internet
Q1: What problem does ID Side solve? Online Privacy Control failed UX
A: Imagine that, in 2026, still, every website you visit will ask: "Can we use cookies? Can we show you ads? Can we track you?"
The problem: You have to answer the same questions over and over again, hundreds of times! And you can't really control each website's settings nor what happens after you click "No" or "Accept."
ID Side's solution: You set your privacy choices once in a central place, and every website automatically knows (in a machine-readable way) and respects your choices. It's like having a privacy remote control that works everywhere you browse.
Q2: How does it work (The simple version)? We provide a cross-platforms consent management tool
A: Think of it like a three-part system:
1. Your Privacy Control Center (like profile settings or Privacy dashboard)
- You log in once and set your preferences: "I'm okay with ads, but don't track me across websites"
- Your choices are saved securely in the cloud
2. Your Privacy Assistant (in your browser/phone)
- Automatically tells every website about your choices
- You don't have to click cookie banners anymore!
3. Websites & Advertisers (must listen to your assistant)
- They get your privacy choices automatically, but also (if you want): your commercial interests
- They show you the right content based on what you allowed/flagged you prefer
- If they want to track you, they must ask your Privacy Assistant for permission first
Q3: What's NEW that didn't exist before? It's cross-platforms, real-time and strongly de-identified
A: Three big innovations:
1. Set it once, use it everywhere
- Before: One would click cookie banners on every single website endlessly
- With ID Side: One set their preferences once for all websites. Done!
2. Real-time permission checks
- Before: Websites do whatever they want after one would click "Accept"
- With ID Side: Every website must check & acknowledge your current permissions
3. Secret identity codes
- Before: Websites know who you are when tracking you
- With ID Side: Encrypted codes mask your identity to websites (they personalize content without knowing your real identity)
Q4: What NEW CONTROL does this give ME (as a person)? I control online ads & content
A: You get three brand new powers:
1. One Remote Control for Everything
You change your privacy settings in one place and every website updates automatically
Example: "I want to allow ads about sports": You can click once, and it applies everywhere
2. True Privacy
Websites can show you personalized content WITHOUT knowing who you really are
Example: it's like wearing a mask to a costume party, they know what you say, but don't know your name
3. 360° view of Tracking Permissions
You know when advertisers do or do not track and are enabled to approve or deny each specific request
Example: "Google wants to show you ads". You can say no overall but yes for limited brands you identify
Q5: What NEW BUSINESS does this enable for COMPANIES? Adding to current ad/AI revenue streams the unique value of unexplored & individually controlled "self-targeting" leads
A: There are three major business opportunities linked to ID side patent
1. First, it is a Privacy-as-a-Service Platform
We bring business to Companies: like Spotify for music, privacy & commercial preferences setting is the new way to add (human controlled) leads & (additional) commercial traffic. Experts speak about expanded TAM!
Example: I am getting married, and want to be targeted for 1 month by local wedding services & pros
2. Second, it is a verified Consent Marketplace
Advertisers know FOR SURE users' preferences and permission's scope and can ask for a more specific authorisation.
Example: I do not want to be tracked overall but give specific authorisations to do so to the "luxe" brands I fancy (i.e. Chanel, Dior, Dolce& Gabbana)
3. Third, it is the tool for Privacy-Compliant Personalization
Our tool is the contrary of a binary tool (track/do not track), it empowers people to get personalized ads and relevant content (they allowed it) without companies needing to know who they are, nor to demonstrate consent was "properly" collected.
Example: If you want to be shown running shoes (because you want to buy them now), you just flag it and no one needs to know who you are but still target you usefully (brand new self-targeting leads!)
Q6: Still need a Real-world example, drafted for a 10+-year-old? Yes please.
A: Think about the net following your lead... for good!
Before ID Side (Old Internet):
You visit 50 websites today.
Each asks: "Do you accept cookies for…?"
You click "Accept All" 50 times because it's annoying.
Now 50 companies track everything you do -while you, in fact, did not really want this to happen. Just easier!
You have zero control "real control" when clicking.
With ID Side (New Internet: The "Light Web"):
You set up your Privacy Remote Control:
- "Okay with ads if they're about video games"
- "No tracking for other stuff"
Visit 50 websites.
Your Privacy Assistant tells your preferences to each one automatically.
Gaming sites show you cool gaming ads (you allowed it!).
Other sites show generic ads (you didn't allow tracking).
One company wants to send you special offers.
Your Privacy Assistant asks: "Company A wants to send emails about Game Z. Allow?"
You click yes or no. Done.
Q7: Why is our patent "essential"? Because our tool is a privacy-first, human-centric and sustainable business opportunity!
A: It's like inventing the traffic light or rolling suitcase for privacy.
Before: Everyone just hoped drivers would stop at intersections or carry the full load of their personal items (individuals "hoped" websites would follow privacy rules while filling cookie banners all the time)
After: Clear signals (red/yellow/green) are set by individuals and no one must carry the weight of cookie banners anymore. The system works smoothly.
Does it mean ID Side patent is the "traffic light" / "rolling suitcase" system for online Privacy & AI? Yes, somehow. In all cases, it is THE only sustainable and human-controlled alternative to 24/7 tracking current commercial targeting.
Q1: What problem does ID Side solve? Online Privacy Control failed UX
A: Imagine that, in 2026, still, every website you visit will ask: "Can we use cookies? Can we show you ads? Can we track you?"
The problem: You have to answer the same questions over and over again, hundreds of times! And you can't really control each website's settings nor what happens after you click "No" or "Accept."
ID Side's solution: You set your privacy choices once in a central place, and every website automatically knows (in a machine-readable way) and respects your choices. It's like having a privacy remote control that works everywhere you browse.
Q2: How does it work (The simple version)? We provide a cross-platforms consent management tool
A: Think of it like a three-part system:
1. Your Privacy Control Center (like profile settings or Privacy dashboard)
- You log in once and set your preferences: "I'm okay with ads, but don't track me across websites"
- Your choices are saved securely in the cloud
2. Your Privacy Assistant (in your browser/phone)
- Automatically tells every website about your choices
- You don't have to click cookie banners anymore!
3. Websites & Advertisers (must listen to your assistant)
- They get your privacy choices automatically, but also (if you want): your commercial interests
- They show you the right content based on what you allowed/flagged you prefer
- If they want to track you, they must ask your Privacy Assistant for permission first
Q3: What's NEW that didn't exist before? It's cross-platforms, real-time and strongly de-identified
A: Three big innovations:
1. Set it once, use it everywhere
- Before: One would click cookie banners on every single website endlessly
- With ID Side: One set their preferences once for all websites. Done!
2. Real-time permission checks
- Before: Websites do whatever they want after one would click "Accept"
- With ID Side: Every website must check & acknowledge your current permissions
3. Secret identity codes
- Before: Websites know who you are when tracking you
- With ID Side: Encrypted codes mask your identity to websites (they personalize content without knowing your real identity)
Q4: What NEW CONTROL does this give ME (as a person)? I control online ads & content
A: You get three brand new powers:
1. One Remote Control for Everything
You change your privacy settings in one place and every website updates automatically
Example: "I want to allow ads about sports": You can click once, and it applies everywhere
2. True Privacy
Websites can show you personalized content WITHOUT knowing who you really are
Example: it's like wearing a mask to a costume party, they know what you say, but don't know your name
3. 360° view of Tracking Permissions
You know when advertisers do or do not track and are enabled to approve or deny each specific request
Example: "Google wants to show you ads". You can say no overall but yes for limited brands you identify
Q5: What NEW BUSINESS does this enable for COMPANIES? Adding to current ad/AI revenue streams the unique value of unexplored & individually controlled "self-targeting" leads
A: There are three major business opportunities linked to ID side patent
1. First, it is a Privacy-as-a-Service Platform
We bring business to Companies: like Spotify for music, privacy & commercial preferences setting is the new way to add (human controlled) leads & (additional) commercial traffic. Experts speak about expanded TAM!
Example: I am getting married, and want to be targeted for 1 month by local wedding services & pros
2. Second, it is a verified Consent Marketplace
Advertisers know FOR SURE users' preferences and permission's scope and can ask for a more specific authorisation.
Example: I do not want to be tracked overall but give specific authorisations to do so to the "luxe" brands I fancy (i.e. Chanel, Dior, Dolce& Gabbana)
3. Third, it is the tool for Privacy-Compliant Personalization
Our tool is the contrary of a binary tool (track/do not track), it empowers people to get personalized ads and relevant content (they allowed it) without companies needing to know who they are, nor to demonstrate consent was "properly" collected.
Example: If you want to be shown running shoes (because you want to buy them now), you just flag it and no one needs to know who you are but still target you usefully (brand new self-targeting leads!)
Q6: Still need a Real-world example, drafted for a 10+-year-old? Yes please.
A: Think about the net following your lead... for good!
Before ID Side (Old Internet):
You visit 50 websites today.
Each asks: "Do you accept cookies for…?"
You click "Accept All" 50 times because it's annoying.
Now 50 companies track everything you do -while you, in fact, did not really want this to happen. Just easier!
You have zero control "real control" when clicking.
With ID Side (New Internet: The "Light Web"):
You set up your Privacy Remote Control:
- "Okay with ads if they're about video games"
- "No tracking for other stuff"
Visit 50 websites.
Your Privacy Assistant tells your preferences to each one automatically.
Gaming sites show you cool gaming ads (you allowed it!).
Other sites show generic ads (you didn't allow tracking).
One company wants to send you special offers.
Your Privacy Assistant asks: "Company A wants to send emails about Game Z. Allow?"
You click yes or no. Done.
Q7: Why is our patent "essential"? Because our tool is a privacy-first, human-centric and sustainable business opportunity!
A: It's like inventing the traffic light or rolling suitcase for privacy.
Before: Everyone just hoped drivers would stop at intersections or carry the full load of their personal items (individuals "hoped" websites would follow privacy rules while filling cookie banners all the time)
After: Clear signals (red/yellow/green) are set by individuals and no one must carry the weight of cookie banners anymore. The system works smoothly.
Does it mean ID Side patent is the "traffic light" / "rolling suitcase" system for online Privacy & AI? Yes, somehow. In all cases, it is THE only sustainable and human-controlled alternative to 24/7 tracking current commercial targeting.