Agentic AI is rewriting the rules of human control -e.g. human governance. What ID side currently focuses on is designing the architecture and tools for this human governance to exist. Autonomous agents don’t follow the same paths as humans. They don't always use the dashboards or application layers we designed. They go straight to the data. This means our architectures must evolve where policy actually executes: at the database level. And more than any other law or endless documentation, accountable AI needs one thing: humanly controlled data at database level. Since 2019, we started building the infrastructure for a future where humans are in control. We've created a solution that puts data protection in human hands, allowing them to set their preferences once -and those to be respected everywhere. Today, we start partnering for this infrastructure layer to be part of our AdTech and AI reality .