ID Side Patent: The Signal Layer That Could Reshape Digital Compliance Ignites Industry Attention
24 Jul 2025
Few weeks ago, ID Side announced it has received formal grant of its core US and EU patents (US2023061255A1 / EP4100905A1), covering a breakthrough architecture for user-triggered, request-bound encrypted signals, enabling secure, privacy-compliant personalisation without reliance on cookies, identifiers, or 24/7 tracking.
This major R&D development is also pioneering change in the Adtech , AI, age-gating and privacy ecosystems. Indeed, mainly abroad -but also in the EU, market leaders are quietly moving to integrate signal models that now appear structurally covered by ID Side’s claims.
With regulators pushing forward (among which authorities competent to enforce CPRA, DMA, GDPR, EU AI Act), the industry faces a choice: retrofit around a compliance-first signal layer or lead on a unique user-centric architecture, anchored in accountable signal-based technology.
As per our last exchanges, we are relieved major Industry watchers have noticed that:
• Agentic AI systems need verifiable, user-triggered intent (exactly what the patent secures);
• Clean rooms and privacy sandboxes increasingly need signal provenance and strong encryption integrity;
• Age-gated access (i.e. minor restrictions or adult-content) is THE regulatory headache that de-identified individual signals could solve (as per our invention);
• Ad Tech current practice (i.e. IAB GPP tokens and DAA’s WebChoices 2.0) rely on dynamic consent logic aligned with ID Side’s protected structure.
We are also grateful few forward-looking platforms paid attention and that early discussions might give our team a practical & operational way into "digital essentials" ! We have no doubt: “What we’ve patented is more than a technical protocol. It’s the missing layer between user intent and machine compliance -across advertising, AI systems, age-gated access (e.g., minor protection and adult-content de-identified access) and consent management". To our view, this is a 1-in-a-decade IP signal moment. The ecosystem is shifting… The only remaining question being: "Who will lead the signal layer?”.
For confidential inquiries or partnership discussions:
📩 idsideteam@idside.eu
🌐 www.idside.eu
This major R&D development is also pioneering change in the Adtech , AI, age-gating and privacy ecosystems. Indeed, mainly abroad -but also in the EU, market leaders are quietly moving to integrate signal models that now appear structurally covered by ID Side’s claims.
With regulators pushing forward (among which authorities competent to enforce CPRA, DMA, GDPR, EU AI Act), the industry faces a choice: retrofit around a compliance-first signal layer or lead on a unique user-centric architecture, anchored in accountable signal-based technology.
As per our last exchanges, we are relieved major Industry watchers have noticed that:
• Agentic AI systems need verifiable, user-triggered intent (exactly what the patent secures);
• Clean rooms and privacy sandboxes increasingly need signal provenance and strong encryption integrity;
• Age-gated access (i.e. minor restrictions or adult-content) is THE regulatory headache that de-identified individual signals could solve (as per our invention);
• Ad Tech current practice (i.e. IAB GPP tokens and DAA’s WebChoices 2.0) rely on dynamic consent logic aligned with ID Side’s protected structure.
We are also grateful few forward-looking platforms paid attention and that early discussions might give our team a practical & operational way into "digital essentials" ! We have no doubt: “What we’ve patented is more than a technical protocol. It’s the missing layer between user intent and machine compliance -across advertising, AI systems, age-gated access (e.g., minor protection and adult-content de-identified access) and consent management". To our view, this is a 1-in-a-decade IP signal moment. The ecosystem is shifting… The only remaining question being: "Who will lead the signal layer?”.
For confidential inquiries or partnership discussions:
📩 idsideteam@idside.eu
🌐 www.idside.eu