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FAQ 2 - What is Human-Centric Digital Personalization? What's ID side's motto?

18 Aug 2025

In June 2025, ID Side announced the granting of its patents in the United States (US2023061255A1) and the European Union (EP4100905A1), marking a major milestone in redefining how individuals control their digital lives. After six years of R&D and the launch of three apps across App Store and Google Play, ID Side’s patented technology empowers people to seamlessly share their preferences, from advertising to privacy settings and age verification, in a completely de-identified, privacy-safe way.

It also brings new business interest because it creates brand new human-controlled leads. But, unlike existing tracking models, ID Side’s Tech places users at the center: individuals decide what they consent to and can revoke it instantly, while businesses can personalize content without relying on cookies, intrusive banners, or continuous surveillance. Our patented system can also enable secure age verification without storing personal data (or ensure safe access to adult content) and gives people transparent control over how AI systems interact with their information.

This innovation comes at a critical time for regulators, platforms, and users worldwide. With digital safety, minors’ protection, and AI accountability rising to the top of global agendas, ID Side’s patents provide a unique, future-proof framework that reconciles compliance with new revenue opportunities. As the company expands towards its pending Chinese patent, ID Side is now opening discussions with public and industry partners ready to build a more ethical and human-controlled digital ecosystem.