On June 25, industry leaders, policymakers, and digital advertising experts gathered in Paris for a high-level conference organized by Criteo, in collaboration with La Villa Numeris and The Good Advertising Project. The event, titled "The Value of Personalized Advertising for SMEs", explored the economic, regulatory, and technological challenges shaping digital advertising today.

Discussions brought together major players from media, e-commerce, and regulatory bodies to debate the future of personalized advertising in a rapidly evolving landscape. This is the landscape in which our team has a -privacy-first and commercial win-win buidling block to provide!

Key Highlights from the Conference
🔹 The Economic Impact of Personalized Ads
The morning kicked off with a presentation of Public First’s study on the value of personalized advertising for SMEs.

🔹 Roundtable: Digital Advertising at the Heart of Growth
A dynamic panel featuring Lionel Basdevant (Criteo), Paul Ripart (Prisma Media), Laureline Frossard (Union des Marques), and Pierre Petillault (Alliance pour la Presse d’Information Générale) discussed how digital advertising fuels business expansion while balancing user privacy.

🔹 Regulatory Challenges & Compliance
A fireside chat with Michel Combot (CNIL) set the stage for a deeper debate on navigating regulatory changes, with contributions from Marc Lolivier (FEVAD), Marine Gossa (Alliance Digitale), Jean-Sébastien Mariez (Momentum Avocats), and Cécile Barateau (Cdiscount).

Special note to amazing insights from Stéphane Vojetta (Member of Parliament) reinforcing the need for balanced regulation that supports innovation while protecting consumer rights.

As digital advertising continues to evolve, idside.eu remains committed to engaging in these critical conversations, ensuring that the industry moves forward with transparency, efficiency, and trust.