About us

IDside is a Tech for Good Project founded by Privacy nerds to put individuals in control of their Privacy online
(what is called the Light Web).

Who are we?

We are a team of 3 associates: 1 expert in Privacy (Marie-Charlotte Roques-Bonnet, 20 years’ experience), 1 in Security (Alain Pannetrat, 20 years’ experience) & 1 in Data visualisation (Damien Bouquet, 15 years’ experience). We are lucky enough to work along with a skilled and highly motivated team (including Tech developers, community manager,…).

In 2019, we created ID side “Tech for good" project so that we all take control over commercial tracking online, set our privacy Choices in few clicks & share those seamlessly online.
Alain,
20 years' experience
in security
Marie-Charlotte,
20 years' experience
in privacy
Damien,
10 years' experience
in data visualisaion

What is our objective

Our end goal is that ID side fosters ethically & environmentally sustainable business models online and facilitates qualitative exchanges with trusted Companies.

The objective of ID side is also to help anyone effectively set their choices online (i.e. regarding Privacy, Safety, commercial preferences or Artificial Intelligence) and exercise their privacy rights seamlessly and automatically

By effortlessly sharing your Privacy Choices with websites and Companies, you support a more transparent relationship with service providers, which brings out many advantages, among which transparency & control

Let's take an example: Cookie banners
  • You never read it? By setting your preferences on ID side & installing our extension, you save time and make sure that every website will be able to know about it and comply with it. This way, you will not have to fill Cookie banners each time you visit their websites
Let's take another example: inboxes’ spamming
  • Using ID side app, everyone can provide specific "authorisations" to the Companies they trust. For instance, if you flag specific brands, products or services you'd like, and share about the discounts and prices you would be interested by, you somehow "self-target" and help companies share relevant offers or notifications. You get the best of updates without being pointlessly spammed

ID side promotes the Light Web: what is it?

How does online commercial personalisation & ad targeting work today?
  • Today, my data is collected online 24/7.
  • It is sold so that ads get better directed to me.
  • Companies sell such data without giving me control.
With ID side, I take control over my data & ads displayed to me.
I decide:
  • How I want my data to be collected online (our cookie banners extension).
  • By Whom, When and How I want to be targeted (our personal & private marketplace).
  • Which Companies I want to create a trusted relation with.
This is the Light Web:
  • Less data collected “in my back.”
  • More control on targeting & ads.
  • An ethically & environmentally sustainable model.

How do we help you?

ID side helps individuals control:
  • Data collection online
  • Commercial tracking
  • Content personalisation
  • Ad targeting
Basically, we are a free web app enabling each of us to pick the products we like and brands we trust and get targeted accordingly while controlling both the content we see, and the data collected about us (our privacy and algorithmic choices).

What's brand new with ID side:
  • Using ID side tools, we can easily change and update such choices over time
  • Such digital monitoring is implemented in few clicks
  • Our choices are stored in a machine-readable format
Our tools allow switching from today's out-of-control 24/7 tracking to a user-centric monitoring online.

More specifically and legally speaking, our research since 2020 helps address the regulatory game-changing shift, requiring websites to respect automated privacy signals and help set a landmark: individuals’ right to share automated privacy signals and have those automatically complied with.

Put simply, what we do is enabling each of us to enjoy the Light Web, a Web promoting:
  • A more transparent & streamlined processing of our browsing data
  • Under Users' control
  • Enhancing ethically and environmentally sustainable business models

How can you help us

For years, we’ve been self-funding data protection engineering research, obtaining a patent and contributing to ongoing discussion (i.e. EU Commission Cookie Pledge, EDPB “Consent or OK” guidelines). Today, to be impactful, our tools (iOS & Chrome apps & idside.eu website) must be utilised.

We will be in full capacity to empower people online if most/many people install ID side or Swipe and Buy (on Safari or Chrome) and reclaim control over their data.

So, the best way to help us is to load our app, speak about us and partner or exchange with our team (contact@idside.eu).

Doing so, you will enable us to enter fruitful & constructive interactions with Companies & governments.

Whether you are a User or a Company, be among those who take part in the advent of the Light Web. Join ID side: contact@idside.eu.

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Last updated: January 2,2025