On January 4th 2022, ID side team was happy to present its project to EU Commission DG Connect representatives.

Following Ms Vestager's letter of support dated May 2020, ID side met several times with DG Connect representatives. We hope such exchanges helped advance discussions about a more user-centric and sustainable web. This is what our team calls "the Light Web". A web in which online commercial personalisation & ad targeting would not be designed based on 24/7 tracking nor real-time-bidding (RTB) or having such data sold for profiling, segmentation & personalisation purposes "in the back" of users.

In the Light Web, companies sell personal data giving individuals control on their personal data and ads specifically displayed to them. People decide how they want information about them to be collected online (our cookie banners extension), by whom and how to be targeted (our personal & private marketplace). In this new era for individuals' fundamental rights online, Companies create a trusted and steady business relationship with people.

Less data collected “in my back”, more control on targeting & ads and an ethically & environmentally sustainable model. THIS is ID side Light Web.