At the same time as contributing to the California Privacy Protection Agency (CCPA) public consultation, ID side Principal drafted a contribution on the topic of “valid online consent” in practice published by the International Association of Privacy Professionals (IAPP).

This piece stresses what a tech-enabled valid consent (consent 2.0) should look like.

It markedly highlights the importance of advancing privacy rights globally and in practice, specifically regarding the core obligation for service providers to collect valid and updated choices online and — at the age of automated privacy signal tools — facilitate user-centric control, which mainly relies on Personal Data Choices Management platforms.