Today, we hardly have any control over our personal information online.

ID side helps individuals control:

• data collection online,


• commercial tracking,


• content personalisation,


• ad targeting.

What's brand new with ID side is that:

• Using ID side tools, we can easily change and update our digital choices over time (i.e. cookies choices, brands I trust, commercial targeting I am ok with),


• such digital monitoring is implemented in few clicks (i.e. setting by-default reasonable expectations before being asked to consent if relevant),


• our choices are stored in a machine-readable format (I do not have to manually fill my choices for each website I browse).

More specifically and legally speaking, our research since 2020 aims at addressing the regulatory game-changing shift requiring websites to respect automated privacy signals and help set a landmark: individuals’ right to share automated privacy signals (their data choices online) and have those automatically complied with (because they are machine-readable).