UTIQ " is a European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing”. It was launched in 2023 and “is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc”. In their own words, it “empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions”. UTIQ project is designed around an “easy-to-use and centralised consenthub platform” which asserted ambition is “to build an ecosystem based on trust and transparency”.

ID side and UTIQ projects revolve around user-centric tools and user control. To check overlaps and common interests, ID side reached out to UTIQ and happily met with UTIQ CTO.

Based on such initial dialogue, ID side will pursue discussions diligently to empower individuals online.