Since February 2019, the ID side team of associates started focusing on a tool for individuals to validly consent and, as per GDPR, get real control on how their personal information gets used and further used. At the side of our regular day-job activities, Privacy expert Marie-Charlotte Roques-Bonnet (20 years’ experience), Security expert Alain Pannetrat (20 years’ experience), and Data visualisation expert Damien Bouquet (15 years’ experience) kicked off EU-based and self-funded R&D with the objective to design a tool empowering internet users to seamlessly share individual automated privacy signals. In 2019, on top of ID side SAS (as per French Law), we also created "ID side for good"—an associative project aiming at giving people control over their personal data and on commercial digital tracking, the capacity to set their privacy choices in a few clicks & share those seamlessly online.