In this first year, ID side focused on a single problem: make rec. 32 GDPR consent definition (“a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject's agreement”) applicable in practice despite the huge number of online services we are requested consent for.

Our small R&D team kicked off its reflection starting from a factual observation that everyone agrees upon: there are far too many services online for individuals to validly consent because they cannot humanly read all applicable policies nor find appropriate settings.

ID side’s approach reverses the logic because it strives to provide everyone with a handy tool that makes Privacy handling online start from individual reasonable expectations. With such a tool, consent is requested only as relevant, based on the by-default choices each of us automatically shares wherever they browse.

Hence, our R&D will focus for the next few years on one single outcome: a free tool empowering each of us to automatically share their by-default Privacy Choices (our reasonable expectations) and reduce to a minimum the need for specific consent.