We started from the observation that, actually today, no one validly consents for 4 main reasons:

1. The imbalance of power online between organisations requesting consent (because they draft general & privacy conditions and one just gets the opportunity to agree or not, often in a binary mode—i.e. “Consent or Reject", "Consent or Pay”, use the service or just don't).
2. Should one be willing to know what they consent to, they should first read all applicable privacy policies which appears to be impossible (e.g. yet, in 2012, a Carnegie Mellon Research demonstrated that one needed 76 working days to read all relevant privacy policies… so how many days today?).
3. Cookie banners bombing, requiring endless/complex validation and repetition of individuals’ basic choices often triggers “systematic acceptance” of any term & condition or privacy specification, just to “get rid of it” and be able to access content (consent fatigue).
4. It is really difficult to find appropriate privacy settings online: where are they? What controls are actually effectively given (potentially accessing also a binary Accept/Decline option or facing dark patterns’ models)?