Since its creation, the ID side team was sharing with government, Privacy & Security experts, NGOs, EU institutions, and governments… Because we are Privacy, Security, and Data Visualization experts, we thought our project was an "experts" one.

We could not have been more wrong. As per our latest exchanges, we understand that, conceptually but also operationally, our project resonates with GenZ individuals—much more than with Millennials and beyond.

Their will is to get control online in a non-black-or-white approach: they are not against ads, nor tracking or personalization online. They just want to have control.

ID side is now their project, as we collect and take all feedback onboard.